| Word |
Description |
| Blacklist |
A blacklist is a list of un-friendly items, ISPs have IP and domain blacklists, using eitherof them being listed there will probably make you end in the junk mail or even blocked. |
| CPC |
Cost per click, Price invoiced for a single click |
| CPL |
Cost per lead, Price invoiced for a lead |
| CPM |
Cost for one thousand (can be one thousand impressions for media campaigns, one thousand emails rented for a broadcast,...), Price invoiced for 1 000 elements. |
| Data mining |
the study in depth of your database to analyze it and to optimize it. |
| Direct marketing campaigns |
Advertizing delivered directly to the user. It can either be E-mail, SMS, Paper mailing,... |
| eCPM |
"Effective CPM, is used to compare the efficiency of different campaigns sold on a different invoicing system (CPC, CPL, CPM), you need to calculate your income on a eCPM basis.
If ""A"" is the global revenue generated on the campaign, ""B"" the number of sent emails or impressions, your eCPM can be calculated as follows:
eCPM = (A/B) x 1 000" |
| E-mail |
Electronic mail, it's an electronic message sent to an address composed of a user name and a domain : username@domain.com |
| ESP |
Email Service provider. It's a company that provides a system able to broadcast big amounts of emails. |
| Feedback loops |
A feedback loop is a process between the ISP and the ESP that enables feedback on user complaints. The deal is that the ESP then can balcklist the user. This system is compulsory if you want to reduce the number of complaints on your communications. |
| Freemail |
Name given to companies giving out free emails on demand (hotmail, gmail, aol, yahoo,…) |
| Harbounce |
Delivery error for unexisting emails. |
| IP |
Internet Protocol: It's an "address" used to send your emails, it helps identify the origin of profiles. |
| ISP |
Internet Service Provider, It's the Internet access providers of your users by extension, it can also apply to freemails, it's the part of the email after the @ |
| Lead |
An optin profile |
| Lead campaigns |
campaigns which aim at registering users to your website or your newsletter. |
| Media campaigns |
campaign on a website with creatives and a link redirecting to your website (most frequent banners are the following size: 468x60, 728x90, 120x600, 300x250, 250x250), this kind of campaign is usually sold on a CPM or CPC basis) |
| Optin |
the acceptation by the user to receive offers and communication from your organization. |
| Optout (Unsubscribe) |
the action of unsubscribing from your diffusion list. |
| POP server |
Incoming email server, this server receives the emails. |
| Profile |
A profile is one user with all the available data related to him. |
| Profile fields |
The database fields in which you will insert the relevant data (First name, Last name, date of birth, last order date,....) |
| ROI |
Return On Investment, it's the amount of money you get out of your campaign |
| Segmentation |
A segment is a part of your database where all the profiles are selected upon criterias (declarative or behavioral) |
| Sender ID |
It's your sender' identification, it takes into account your email address and sender name. |
| SMTP server |
Outgoing email server, this server sends the emails |
| Solftbounce |
It's a temporary error on an email, the email might or might not be a valid one. |