I posted on the blog articles on how to improve your email strategy. You can download this guide as a pdf file on the download page of the website
Up to now, what I believe to be the two first steps of a successful email strategy have been published:
All these articles will remain available through these permalinks.
Here is also a quick summary of each article:
Database:
How to understand and analyse your database to get the best out of it, how to clean it up and make sure it remains as performing as possible over time.
Segmentation:
How to select the targets you want to aim your emails at and how to improve your general knowledge about your profiles.
Email Creative:
What are the rules and compliances you have to match to create a good email creative? What are the tips to get the most openings and clicks as possible?
Broadcasting:
Sending out email is only half the job when we talk about broadcasting. You also have to make sure you deliver your emails properly.
Landing Page:
Getting the user to your website is only a good start, you then have to get this user to transform on your website and get to do what you want him to.
Analyzing Statistics
Once the campaign is over, you need to go deep into your statistics to get the better out of the past campaigns and improve for the next.
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